LoDo, short for Lower Downtown, is a neighborhood in Denver, Colorado that has seen significant growth and development in recent years. With its historic buildings, trendy bars and restaurants, and proximity to downtown Denver, LoDo has become a popular destination for both locals and tourists.
However, as the neighborhood has become more popular, some business owners have started to worry that it is losing its unique charm and becoming too commercialized. In an effort to address these concerns, the LoDo Business Association recently conducted a sales experiment to see if a redesign of the neighborhood could help boost sales and preserve its character.
The sales experiment focused on several key areas of the neighborhood, including the main street and the surrounding alleys. The goal was to create a more pedestrian-friendly environment that would encourage people to spend more time exploring the area and patronizing local businesses.
One of the major changes made during the experiment was the addition of more outdoor seating and green spaces. This not only provided a more welcoming atmosphere for visitors, but also helped to create a sense of community among the businesses in the area.
Another change was the introduction of a new wayfinding system. Colorful signs were placed throughout the neighborhood to help guide visitors to different points of interest, such as museums, art galleries, and boutique shops. This not only made it easier for people to navigate the area, but also helped to highlight the unique offerings of each business.
The results of the sales experiment were overwhelmingly positive. Sales at the businesses in the redesigned areas of LoDo saw a significant increase, with some reporting double-digit growth. Additionally, surveys conducted with visitors to the neighborhood showed that they felt more connected to the community and were more likely to recommend it to others.
Based on these results, the LoDo Business Association has decided to move forward with implementing the redesign on a larger scale. They plan to expand the outdoor seating and green spaces, as well as continue to improve the wayfinding system. They also hope to collaborate with local artists to create public art installations that will further enhance the character of the neighborhood.
The success of the sales experiment in LoDo serves as a valuable lesson for other neighborhoods that are grappling with similar issues. By prioritizing the needs and desires of both residents and visitors, it is possible to create a vibrant and thriving community that maintains its unique character. The LoDo Business Association’s commitment to preserving the charm of the neighborhood while also driving economic growth is a model that other communities can learn from.