LoDo Redesign Sales Experiment


LoDo, short for Lower Downtown, is a vibrant neighborhood in Denver, Colorado. Known for its historic buildings, trendy restaurants, and lively nightlife, LoDo attracts both locals and tourists alike. However, despite its popularity, some business owners in LoDo have expressed concerns about declining sales.

The Redesign Sales Experiment

In an effort to address these concerns, the LoDo Business Association recently conducted a redesign sales experiment. The goal of this experiment was to determine whether a physical redesign of storefronts could positively impact sales.

For the experiment, a group of 10 businesses in LoDo volunteered to participate. These businesses ranged from boutique clothing stores to coffee shops. Each business was allocated a budget to update their storefronts, including new signage, window displays, and lighting.

The Results

After the redesigns were completed, the LoDo Business Association tracked sales data for a period of six months. The results were promising.

On average, the businesses that participated in the redesign saw a 15% increase in sales compared to the same period the previous year. This increase in sales was consistent across various industries and business types.

The Impact of Design

So why did the redesigns have such a positive impact on sales? The answer lies in the power of design.

By updating their storefronts, businesses were able to attract more attention from potential customers. The new signage and window displays created a sense of curiosity and intrigue, enticing people to step inside and discover what the businesses had to offer.

In addition, the redesigned storefronts helped to create a more cohesive and visually appealing streetscape. The overall aesthetic of the neighborhood improved, which in turn attracted more visitors and tourists.

Lessons Learned

The LoDo redesign sales experiment taught us several valuable lessons. Firstly, investing in the physical appearance of a business can have a significant impact on sales. By creating an inviting and visually appealing storefront, businesses can attract more customers and ultimately increase their revenue.

Secondly, collaboration and community support are crucial. The success of the experiment was largely due to the willingness of businesses to participate and the support provided by the LoDo Business Association. Working together, businesses can create a more vibrant and thriving neighborhood.


The LoDo redesign sales experiment demonstrated the power of design in boosting sales. By investing in their storefronts, businesses in LoDo were able to attract more customers and increase their revenue. This experiment serves as a valuable example for other neighborhoods and businesses looking to revitalize their sales. By focusing on design and collaboration, we can create more vibrant and successful communities.






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